Website Design
Your website is a customer’s gateway to your company. As attention spans shorten and competition grows, it is crucial to quickly captivate your audience, maintain their interest, and keep them coming back to your site. Whether you are looking for a clean, corporate website or a fun, whimsical kid’s page, Digital Tap has the experience, knowledge, and talent to create a website to fit your needs, budget, and marketing goals.
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Our Website Design Services
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HTML/XHTML/Javascript Websites |
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Online Store & Shopping Cart |
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Client-editable CMS Websites |
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Flash Websites & Banners |
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SEO (Search Engine Optimization) |
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Web 2.0 |
HTML/XHTML/Javascript Websites
A website formatted in XHTML markup language can contain text, graphic images, and multimedia effects such as sound files, video and/or animation files, and other programming elements such as JavaScript.
Pros and Cons
+ Highly visible and searchable by search engines (Google, Bing, Yahoo, etc.).
+ Customization and editing can be quick and efficient.
+ Fast page loading time.
- Can be difficult to edit for clients without HTML/XHTML/Javascript knowledge.
Online Store & Shopping Cart
We provide a secure all-in-one ecommerce solution that allows you to easily manage an online store using a vast and feature-rich web-based administration area and effectively sell products and services on the internet.
Pros and Cons
+ Excellent SEO capabilities; Highly visible and searchable by search engines.
+ Back-end administration allows client to edit products and content quickly and easily.
+ Fast page loading time.
- Requires larger work effort for initial website setup, customization and testing.
Client-editable CMS Websites
A CMS (Content Management System) is a software application that makes it possible for clients with limited web design knowledge to manage and publish website content quickly and easily. A CMS serves as a database for a wide range of information including text and images. A CMS is written in PHP, stores data in MySQL and includes features such as page caching, RSS feeds, print-friendly pages, news flashes, blogs, polls, search, and support for language internationalization. Clients looking for a website that they can easily update and manage themselves may want to consider this option.
Pros and Cons
+ Excellent SEO capabilities; Highly visible and searchable by search engines.
+ Back-end administration allows client to edit website content quickly and easily
+ Fast page loading time
+ Huge index of components and plug-ins to add content and functionality
- Requires larger work effort for initial website/database setup and customization
Flash Websites & Banners
A Flash website or ad banner can be used to add visual impact to your website or online advertising campaign. Adobe Flash is commonly used to create animation, advertisements, various web page Flash components and to integrate video into web pages. Flash can be used to give great visual impact to your websites and advertisements, leaving a memorable impression on your audience. Though a Flash website requires a plugin for the user to view the content, 92%-98% of US Web users and 99.3% of all Internet desktop users already have Adobe Flash Player installed.
Pros and Cons
+ Can add visual appeal to your web content
+ An excellent choice for presentations or short marketing pieces
+ Can help online ads achieve a high level of impact
+ Efficient handling of video content
- Can consume large amunts of bandwidth, depending on the size and complexity
- Most search engines cannot index Flash content; SEO unfriendly
- Very difficult to edit for clients with limited Flash knowledge
SEO (Search Engine Optimization)
Digital Tap utilizes sound search engine optimization practices during the creation and initial phases of the website to ensure that SEO potential is maximized from the ground-up. In order to make your website highly visible and searchable by the public, we commit that the practices below will be available to incorporate into your project.
Search Engine Marketing (SEM)
Online marketing efforts aimed at increasing website traffic through Search Engine Optimization (SEO) and Pay-Per-Click Campaigns (Google AdWords, etc.). If desired, we can work with you to create a targeted pay-per-click campaign via the Google AdWords network to help your website reach a more relevant audience and ultimately drive as much traffic to the website as possible.
Search Engine Optimization (SEO)
Search Engine Optimization is the process of attaining higher search engine rankings and directories by creating an easily searchable and highly visible website. This makes your website content easy to search and ultimately leads to higher rankings.
Search Submission Service
Our Search Engine Submission Service submits your website to be indexed by the most popular search engines, such as Google, Internet Explorer, Yahoo and more.
Website Traffic Monitoring
We can provide comprehensive reports about your websites performance by implementing various traffic monitering systems such as Google Analytics.
Web 2.0
What is Web 2.0? The term refers to the evolution of the web from a static collection of information to a more dynamic and user driven environment. Largely misunderstood, the term refers more to the techniques and methodologies used by designers and end-users to interact with the web, rather than a technical overhaul of internet technologies. Regardless of whether you have an understanding of what this term means, you have definitly seen its application and success. Some of the more well known Web 2.0 success stories include Facebook, MySpace, YouTube, eBay, Wikipedia and Google Adwords, along with countless blogs, information/media sharing sites, ecommerce websites and mobile applications.
Here at Digital Tap, we understand what Web 2.0 is and how it will improve your business marketing strategies. Below is just a sample of the various services we offer.
Social Media Integration
Social Network Integration is an effective and affordable way to build your websites popularity while gaining the ability to spread your information across dozens of the most popular social networks. We can create and customize social networking profiles and fan pages, add sharing widgets to your website or provide consultation services.
Blog/Discussion Board
Adding a blog or discussion board to your website is a great way to communicate with customers, post news, or generate interest in a new product or service. We can provide you with a unique, eye-catching and custom-themed blog created using various platforms including WordPress and Blogger.
Google AdWords Consultation
Creating an AdWords campaign can be an effective way of driving more traffic to your website and increasing revenue. We can provide consultation services to help you setup, design and manage your ad campaigns.
